Tiktok Shop to earn money online
There has never been a better time to start selling supplements.
In the UK alone, the supplements market is projected to grow at an annual rate of 6.53% from 2024 to 2029. This growth is driven by a number of factors, including an aging population, increased interest in fitness and sports nutrition, plus a growing focus on health and wellness.
The global vitamins and minerals market is projected to generate $31.93 billion in revenue in 2024, with an annual growth rate of 6.71% from 2024 to 2029.
So this begs the question, what is the best platform to sell supplements on?
Of course, there is a wealth of choice for budding entrepreneurs looking to start a new business and earn money...
You could:
i) set up your own eCommerce website (but it can take time to rank in search engine results and start attracting traffic).
ii) sell on Amazon (this has the advantage of built-in traffic and access to millions of customers, but it can be complicated to set up listings and expensive to sell on this platform. It is also notoriously competitive with its "win the buy box" approach).
iii) sell on social media. This is arguably one of the best ways to get selling (and earning) FAST. Facebook and Instagram are two well-known and established routes, but a quickly emerging alternative is TikTok Shop.
About TikTok
By its own admission, TikTok is the leading destination for short-form mobile video. It is now one of the most popular social media platforms in the world, with almost 1.6 billion active users per month.
In May 2023, TikTok Shop became available to all UK sellers. This represents an exciting opportunity for entrepreneurs to start selling supplements in a new way and reach a new demographic, by creating engaging TikTok videos about health supplement products.
TikTok Shop UK is where entertainment meets shopping. Their video-based platform enables sellers to collaborate with influencers ('Creators') or to sell directly through LIVE shopping events, Short Videos and via their own in-app stores.
70% of TikTok users discover new brands and products on TikTok, making this a hugely profitable prospective target market.
How do I sell supplements on TikTok Shop?
Many people ask us if it is possible fto sell supplements on TikTok. The short answer... it is!
You do not need to have any prior experience in supplement sales or hold any specific qualifications to do so.
TikTok make it quick and easy to start your business. Simply sign up as a TikTok Shop seller, regardless of the number of followers you currently have or whether you have any experience in creating videos. After joining them, you will have access to their extensive learning materials, as well as support from their TikTok Shop experts.
There are no set-up or product listing costs on TikTok Shop UK (only a commission fee on sold products - you will get reduced commission as a new seller).
You can start selling with TikTok Shop in 3 easy steps:
1. Sign up as a seller and complete their onboarding process.
2. Upload your products to TikTok Shop.
3. Link your TikTok Shop account to your TikTok Account.
As one of few supplements wholesalers in the UK used to supplying TikTok retailers, Specialist Supplements Ltd can provide you with everything you need to start selling supplements on TikTok Shop, from market-ready products to compliance certification required as part of the TikTok onboarding process.
TikTok can even make collections of stock from the Specialist Supplements depot, so that you do not have any of the hassles associated with order fulfilment.
What products should I sell on TikTok Shop?
The quickest and easiest way to start selling supplements on TikTok Shop and earning money is to re-sell ready-made products. This way you do not have to get involved with the costs and complexities of product formulation and regulatory compliance, minimum order runs etc.
Specialist Supplements is the leading private label wholesale supplements supplier in the UK, trading for almost 30 years.
We have a comprehensive range of UK-made, quality assured products to support a variety of health goals and lifestyles - off-the-shelf, ready to get selling immediately and offering excellent profit margins.
Some of the top trends that we are seeing (and responding to) in the health supplements market in 2024 include:
- Plant-based: Plant-based supplements have enjoyed increased demand in recent years due to an increase in vegetarianism and veganism, as well as growth in the organic market, and this is set to continue.
- Immune-boosting: The COVID-19 pandemic has made immune health a top priority for consumers (even years later), and nearly two-thirds of global consumers are now more attentive to their immune health as a result. Demand forecasts predict continued growth for immunity supplements.
- Stress management: Driven by increasing demand, this market is projected to expand to reach over $1 billion by 2034, with supplements such as ashwagandha and other adaptogens enjoying particular popularity.
- Gummies: Gummies are expected to become a mainstream supplement form. Multivitamin gummies are expected to hold a large portion of this market, while demand for single vitamin gummies is also increasing.
- Marine collagen: Marine collagen has enjoyed increasing popularity (and has become a popular alternative to traditional collagen) for a number of reasons, including its broad range of health benefits and sustainability - marine collagen is a more sustainable alternative to other types of collagen because it comes from fish skins that are often unused by the fishing industry.
- Eye health, skin conditions and gut health: These are all consistently best-selling product ranges, particularly gut health supplements / digestive aids. Diets high in processed foods, fat and sugar in the Western world mean that people are prone to constipation, gas, bloating, IBS and a range of other digestive disorders.
So whether you choose to target slimmers, athletes, vegans, organic enthusiasts, halal / kosher diets, a specific aspect of health or simply the generally health-conscious, we have the products for you.
Manufactured in the UK under GMP and/or ISO standards, you can rest assured that our entire range is suitable for sale in the UK and compliant with all applicable regulations.
Will you help with the TikTok onboarding process?
Yes, once you are registered with us as a trade customer (a free process - simply complete our trade application), you will have access to our detailed "Selling on TikTok FAQs", where we offer comprehensive advice and top tips.
We can also supply you with the HACCP product certification that will be required by TikTok as part of their onboarding process.
We have successfully helped a number of other customers just like you to get set up on TikTok Shop to start selling supplements and earning income.
Can I sell branded supplements on TikTok?
Yes, you can either resell our supplements under our Specialist Supplements Ltd branding, or (our recommended option) you can sell under your own personalised branding - this is known as "private label" or "own label".
Being able to sell supplements under your own branding (labels) has some huge advantages for you, including...
- Customer loyalty, brand recognition and re-orders: You can build customer loyalty and brand recognition by offering products that meet your customers' needs and can only be sourced from you (as far as your customers are aware), thereby promoting re-orders.
- Higher profit margins: You can set your own retail prices and sell with virtually no (if any) overheads. Private label products are usually more profitable than reselling existing brands, because you don't have to concern yourself with direct same-brand price comparisons.
- More control: You choose your target market, your branding approach, your marketing strategy - what you want your products to "say".
- Kudos: Being able to sell your very own range of health supplements is cool, let's face it. :)
We provide a unique in-house Own Label service, which makes it quick, easy and affordable for you to re-brand our off-the-shelf products under your own labels.
For a small, one-off fee we will set up, design and print your personalised labels for orders you place with us. Our template designs can be personalised with your logo, colour scheme, product names and contact details or, if these don't suit you and you want a completely unique / bespoke look, you can supply us with your own artwork for the labels.
Will you handle TikTok order fulfilment?
Yes, we offer a no-fee fulfilment solution for our re-sellers - our "dropshipping service".
In the context of TikTok order fulfilment specifically, much of the process will be dictated by TikTok themselves but in summary, when you receive an order through your TikTok Shop, you will place the corresponding order with us through your trade account and select the "TikTok to collect" ship option during checkout.
We do not charge any extra fees for labelling your products for collection by TikTok (whether with our labels or your own personalised labels) and label printing is FREE for the life of your account with us.
We do not have any minimum orders, making ours a truly on-demand supplement supply service.
