Selling wholesale supplements to Asian markets
So you want to sell wholesale supplements and/or health foods to Asian markets? Good decision!
According to a market report published by Persistence Market Research "Global Market Study on Dietary Supplements: Botanical Supplements To Be The Largest Market by 2020", the global dietary supplements market is booming and is expected to grow at a compound annual growth rate of 7.4%, to reach an estimated value of USD 179.8 billion in 2020.
The use of dietary supplements to complement a balanced diet is increasingly becoming "the norm" with health conscious individuals across the world, as the link between nutrients, health and vitality becomes increasingly clear and consumer awareness continues to grow. People across various age groups and backgrounds now regularly consume dietary supplements with the specific aim of meeting their recommended dietary allowances and supporting specific health goals.
Rising aging populations, increasing lifestyle diseases (such as obesity and health issues associated with environmental pollution) and increasing healthcare costs are some of the most important factors driving the growth of the dietary supplements market, and Asia-Pacific is the largest market for dietary supplements globally.
An increase in disposable income within this consumer market allows customers to spend more on healthy food and supplement items. For example, according to the National Bureau of Statistics of China, annual per capita disposable income of urban households in China increased from USD 2,271.0 in 2008 to USD 3408.5 in 2012. The overall annual disposable income in India increased from USD 1,366.2 billion in 2010 to USD 1,587.6 billion in 2013. Couple this with the fact that, in recent years, consumers in these countries have become more conscious of their diet and you have a lucrative potential market for the sale of wholesale health foods and supplements. China is already the second largest consumer of dietary supplements after the USA.
What's more, there is evidence of an emerging market in these countries for the "healthy gift" concept. This is because dietary supplements are often viewed as luxury products. It is also a reflection of the fact that consumers aged under 40 (representing 62% of total buyers of food supplements in this region) tend to be more willing to accept new concepts. As such, they often buy food supplements for themselves, as well as their parents, grandparents and children as gifts.
Choosing a UK supplier and UK-made products
If you are already looking for a UK-based supplements manufacturer and wholesaler to ship to Asia for you, you probably already know about the advantages of opting for a supplier from this country. However, it is worth mentioning that Asians have a growing taste for imported food supplements. One reason for this is concern over food security in China, for example. Another reason is the level of quality generally associated with supplements made in the UK.
Why choose us as your wholesale supplements supplier for Asia?
Aside from the fact that we have been trading for over 20 years, with a well-established reputation for quality UK-made wholesale health foods and supplements at competitive trade prices, here are just a few more reasons why you should choose us as your supplier of supplements for Asian markets.
We have a comprehensive product range...
We have a comprehensive range of ready-formulated health foods and supplements in capsule and powder form, which are able to support virtually any health goal (from weight loss, cleanse and detox, to immunity, digestive health, sports performance and more) - simply pick your target market, match our products and get selling. However, on occasion, some trade customers require specific combinations of vitamins, minerals, foods and herbs. If this is the case, we can help you to develop your own custom formulas too.
In particular, we offer high-strength probiotics, organic food powders, herbal formulations, antioxidants, protein powders, meal shakes and much more. We also have a child-specific probiotic powder. This is pertinent because, while sales of vitamins and other health products for adults are booming in China, it is especially true when it comes to the segment of food supplements for children. In recent years, Chinese parents were willing to spend relatively large amounts of money on the health of their children in relation to family income. This is a result of the contaminated milk scandal in 2008.
Click here for an overview of our product range or register for full details.
We continually innovate...
The funds dedicated to R & D by manufacturers that are local to Asia tends to be low. This is because the majority of their budget tends to go towards advertising, marketing and communications. What this means in practice, is that there is very little product innovation and many products are merely market copies of existing items.
While this is also often the case in the UK (another reason to be cautious in your choice of supplier), Specialist Supplements Ltd differentiates itself with specialist products that can't readily be found elsewhere (as our name suggests). We pride ourselves in producing products that are formulated by our in-house nutritionists, specifically target lucrative growing markets (such as 'free from', vegetarian, vegan, gluten-free, dairy-free, organic etc) and include unique blends of ingredients (rather than the standard single-ingredient products that are so common in the marketplace).
We are continually innovating, to ensure that our formulations remain at the cutting-edge of nutritional science, consumer trends and retail demand - providing our resellers with a ready-formulated product range that always remains relevant.
We have no minimum orders...
Unlike most other wholesale supplement manufacturers, suppliers and dropshippers, we DO NOT have any minimum order quantities. This means that you can purchase as few as one product from us at a time. Similarly, there are NO cross-range restrictions.
We have private label / white label option...
As a reseller of our wholesale health foods and supplements, you can of course sell under our Specialist Supplements Ltd labels and branding. However, if you have a specific target market in mind, or wish the label to be in another language, you may wish to have your own personalised label designs. Specialist Supplements Ltd offers an in-house private label service and, for a small fee, we can set up your own labels for you (featuring, for example, your logo, product names, designs, colour schemes etc). You can either select one of our design templates or supply us with your own artwork. The private label option has the added benefit of protecting your customer loyalty, giving you a range of products that is unique to your business and allowing you to set the retail price at a level you choose without concerns over same-brand price comparisons.
We have a no-fee dropship service that operates worldwide...
If you do not wish to handle the various aspects of order fulfillment (such as purchasing stock in advance, keeping stock inventory, labelling, packing and posting), we offer our trade customers a no-fee fulfillment solution - our in-house dropship service. This is a direct dispatch service that operates worldwide. It works as follows:
1. You receive an order from your customer.
2. You place the corresponding order with us (through your online trade account).
3. We send the order directly to your customer (but they think it has come straight from you).
We DO NOT charge an admin fee or any other fees for providing this service. All you pay is the postage.
We have experience in the Asian market...
We have experience in supplying retailers within the Asian market, making the process of re-selling our supplements both quicker and easier. If requried, we can supply Certificates of Free Sale.
We believe in the power of nature and our products reflect this...
Asian consumers over the age of 60 represent a significant and an ideal target market for supplement and health food retailers, but it is important to choose a range of wholesale products (and a manufacturer) that suits this demographic. For example, they remain very traditional and can be reluctant to introduce lifestyle changes. They tend to appreciate Chinese traditional medicine, conveying images of ancestral health, esoterism etc. It is therefore important to choose a Western brand of supplements that fits with this ideology, i.e. they should promote the products as being healthy and spiritual.
Specialist Supplements Ltd prides itself on harnessing the power of nature to support optimum health and longevity. We avoid the use of added 'nasties', relying instead on quality ingredients that are as close to their natural food form as possible (and therefore more effectively absorbed and used by the body).
How to get started
For full product details (including specifications, trade prices and discount structures), as well as details of our services, please create a trade account. Once your account has been activated, you will have full access to the private areas of this members-only website.
