If you are thinking about starting your own supplements brand, this is a must-read article. In it, we will tell you exactly how to get started in the fastest and most affordable way possible, to ensure that you realise your vision and start earning from your new brand in the shortest amount of time.
What not to do...
If you are new to the industry, you may have already started researching how to, for example:
- formulate and manufacture the products
- ensure quality standards and legal compliance
- get your products packaged
- create your own stand-out brand and get your products to market
- build an e-commerce supplements website
- handle inventory and stock management
- deal with order fulfilment etc.
It's a lot, especially for someone new to the business. Our advice - keep it simple. Let an expert guide you and do all (or at least most) of the hard work for you. Whatever you can delegate from the above list, do! There is no need to re-invent the wheel to start your own supplements brand and earn a lucrative income from it. Don't make the most common mistake seen in the industry - trying to tackle all of this yourself, at the start.
Finding the right supplier and dropshipper
Let an industry expert, like us, guide you through the process - from brand concept to first sale, and everything in between.
We can handle any / all of the complex and costly tasks listed above for you, so that you can concentrate on core, income-generating activities, i.e. getting up and running, marketing, selling and earning.
If going it alone, it can take many years of industry experience to get to grips with the legalities and technical complexities of product formulation and manufacture; not to mention the costs involved with minimum manufacture runs, staffing, storage and fulfilment costs.
Creating a brand and applying this to a product range (including packaging and marketing materials) in order to bring it to market, can also call for a very substantial start-up budget, not to mention dealing with a number of third parties (such as manufacturers, graphic designers, web developers, solicitors etc) - a costly and time-consuming process.
Why make life hard for yourself and risk the success of your new brand and venture before its even begun? Let us help you.
Specialist Supplements Ltd is a long-established and trusted wholesaler and dropshipper of UK-made private label supplements. In the quarter of a century that we have been trading, we have helped thousands of entrepreneurs worldwide to start their own successful supplements brands and businesses, as well as helped many others already in the industry to expand their ranges and grow their incomes.
We can do the same for you. We are a full service supplier, who can handle all aspects of your supplements retail business under one roof. Everything from product supply and order fulfilment, to website builds, marketing and even SEO. Use just one supplier for all your business needs!
And best of all, we have created a unique business model found virtually nowhere else, which means that you can achieve your own supplements brand with very little effort, financial outlay or risk. Create a trade account now, or read on to find out how...
Finding the right business model
One of the key components of creating a successful supplements brand is finding the right business model for you, which matches both your experience level and available resources.
For most entrepreneurs (especially those with a small start-up budget and time constraints), this will mean identifying a model that has:
- minimal financial outlay
- low risk
- a reputable and reliable supplier and dropshipper
- a tried and tested methodology
- and maximum work delegation.
At Specialist Supplements, we are able to tick all of those boxes.
Our re-seller model is unique in that we are able to offer our trade customers maximum flexibility. We have designed this business opportunity to ensure that it can utilised by re-sellers with any budget, no prior experience and very limited time.
No contracts or sign up fees
Unlike many other wholesale supplement suppliers and dropship companies, we do not make you sign a contract, pay us commission on sales or pay sign up fees on registration. You simply create a trade account and get started selling. Any profit you make is your own and you can close your account at any time.
No minimum orders or cross-range restrictions
Again, unlike most other supplement suppliers and dropship companies / fulfilment houses, we have no minimum orders - this is a truly on-demand dropshipping service. You can call of as few as one unit at a time for dispatch to your customers, once you have made your own sales. This is an incredibly valuable feature for start-up brands, as it is great for cash flow. You are not having to lay out money on stock before making your own sales. No stock storage costs, no inventory to manage. We take all the risk on shelf life. Similarly, there are no cross-range restrictions. You can order a product from any category in our catalogue without worrying about minimums.
Finding the right products to sell... Off-the-shelf, quality assured, market ready supplements
While you may have a specific product formulation in mind (and we can certainly help with that), for the vast majority of start-up brands, the quickest, easiest and lowest risk means of getting started is with a range of products that is off-the-shelf, i.e. pre-formulated and ready to get selling immediately.
Many retailers new to the business fixate on creating their own custom supplement formula at the outset, not anticipating the costs, complexities and time involved (including large minimum manufacture runs).
Without a significant start-up budget, we would always recommend that you start your brand with market-ready products, thereby avoiding this unnecessary delay and expense (which can always be re-visited down the line, once you are earning a steady income from sales and your brand has become established).
The best way to do this? Re-brand white label, off-the-shelf products as your own - the private label option (see below).
We have a comprehensive range of wholesale supplements to support a variety of health goals and lifestyles - off-the-shelf and ready to get selling immediately. You have none of the hassles, complexities or costs, associated with product formulation and manufacture (such as minimum runs and legal compliance issues). We have taken care of that for you. We pride ourselves on offering quality assured, UK-manufactured encapsulated and powder food supplements to trade customers across the world.
Easy and affordable private label setup
Starting your own brand sounds great in theory, but what does it actually involve? Perhaps commissioning an expensive graphic designer to create a logo for your new business, along with labels for each of your products - a process that could take weeks, if not months and cost thousands of pounds. Not here...
At Specialist Supplements we are able to offer our re-sellers a quick, easy and affordable way to start your own supplements brand.
We have a dedicated in-house "Own Label" service, which allows our customers to create their very own range of supplements in as little as just a few days.
For a small, one-off fee, our team will design labels for any of our products that you wish to sell. You can either choose from one of our attractive label design templates (which we personalise with your business logo, colour scheme, product names and contact details), or for a completely bespoke look you can supply the artwork for your labels.
Either way, we supply you with all label content (including product descriptions, EFSA approved health claims, ingredient and usage information etc), which has been pre-checked for legal compliance.
By simply adding your branded labels to our pre-made products, you create your very own product range - unique to your business - FAST. And it's so easy:
- Create a trade account.
- Purchase an Own Label setup package.
- Submit the Questionnaire that we will send you.
- And your branded supplement range is ready in just 5 - 7 working days*.
*Guideline turnaround time, subject to your co-operation and our current workload.
On-demand worldwide dropshipping - no minimum orders
So now you have your very own branded range of health supplements and want to get selling and earning. How to you physically get the products to your customers and handle the logistics of order fulfilment?
You could pre-purchase the products in bulk, store them, label them yourself and then pick, pack and post them to your customers yourself. To do this you would need to be registered as an FBO.
OR...
You could let us take care of all that for you!
We are registered as a Food Business Establishment with Powys County Council and Trading Standards. We can dispatch products, on-demand, direct to your customers (pre-labelled with your personalised labels) at no extra charge - our in-house "dropshipping service".
This no-fee order fulfilment solution for our re-sellers is an invaluable benefit for start-ups, entrepreneurs and anyone else who simply doesn't have the time or resources to handle their own order fulfilment.
You sell, we ship. It really is as simple as that.
When you receive your own orders, you pass us the details using one of our convenient order processing options. We then pick, label and post out the products, direct to your customers and they will think their order has come straight from you. All you pay is the postage, as if you were posting the order yourself. There are no filfulment admin fees or minimum orders (as mentioned above). You even have the option to include personalised delivery notes and order messages, for a small charge.
The key benefits of this private label / dropshipping business model are:
- no outlay on stock before sales (great for cash flow)
- no risk on product shelf-life
- no time or money spent on storage space or staff for stock or order fulfilment purposes
- no need to concern yourself with the hassles of order fulfulment logistics (such as packing and posting).
All you need to do is sell and earn.
Free label printing and application
As part of our private label dropship service, we even print your labels and apply them to the products for free! This is in itself is a significant time and money saver.
Start your brand now!
Now that you know the best way to start your own supplements brand with dropshipping, create a trade account with us to get things moving. You could be up and running with your very own range of products in just a matter of days, and reaping the income rewards. We look forward to working with you. Any questions, let us know.
