The natural health and supplements industry is booming. In fact, according to Forbes, "one of the fastest growing industries in the world is the nutritional supplement group, or more broadly known as Vitamins, Minerals and Supplements...". Of course you knew that, which is at least part of why you want to learn how to sell supplements, either to earn extra income or to form the basis of a profitable new full-time business.
We’re here to help you through the set-up process step-by-step, so that you can be selling supplements in no time!
A part-time or full-time venture
We are premier suppliers of a comprehensive range of wholesale supplements, organic health foods and herbal formulations. Our products are manufactured in the UK, under quality assured (GMP and ISO 9001) standards. If you choose to sell our supplements, you will have access to a ready-made range of specialist formulations, not readily found on the high-street.
Unlike most other supplement suppliers, we do not have any minimum order requirements, cross-range restrictions, contracts or commitments. This offers our trade customers the maximum freedom and flexibility. Sell supplements when, where, how and in the quantities that suit you, your budget and your business structure. There is no obligatory financial outlay in advance of you making your own sales and therefore no risk.
We supply products to a broad spectrum of resellers, including: online retailers, natural health practitioners (including colonic hydrotherapists, herbalists and homeopaths etc), independent health stores, small home businesses, mobile practitioners, detox spas, gyms, personal trainers and other entrepreneurs. Sell our high-quality supplements and other health products as either a part-time or full-time venture, to earn extra income or boost profits.
Select a target market
One of the things that new supplement resellers often forget when they get started is to think about their target market. While, of course, you ideally want to sell to everyone to maximise your income potential (and that is certainly possible with our comprehensive range of wholesale supplements), focussing on a specific group can help to kickstart your new venture in a number of ways. For example:
- It can help you to stand out from your competitors. We pride ourselves on creating specialist and unique formulations (designed by our in-house nutritionists), which are suitable for niche markets but cannot easily be found elsewhere. For instance, vegetarian, vegan, dairy-free, gluten-free, organic, hypo-allergenic, kosher and halal supplements. Similarly, we have a number of specific product ranges, including everything from Cleanse & Detox, Colon Cleansers and Digestive Aids, to Immunity Support, Diet Foods, Antioxidants, Superfoods, Weight Management and more. Our products can be sold to virtually anybody interested in living a healthy lifestyle, but this added ability to support growing and lucrative niche markets (such as 'free from') can only help you to build a successful business.
- It can make it easier to build your brand and market your products. If you have a specific target market in mind, it can make it easier to design your logo, product labels, website and marketing materials. What's more, by making it very clear through your branding and marketing who you are targetting, you are more likely to make sales to those people. In this way, you can speak more directly to your audience, create 'buzz' about your range, encourage walk-ins to your store or drive more traffic to your website (e.g. through more specific keywords, phrases and blog posts). For instance, a focus like “nutritional supplements for coeliacs” gives you the ability to become an authority or trusted supplier in that area.
Choose the supplements you want to sell
By becoming one of our resellers, you don't have to worry about product formulation and testing, regulatory compliance, minimum manufacture runs, packaging or the many other complex aspects of getting supplements to market. We've done all the hard work for you!
All you need to do is decide which of our products or product ranges you wish to sell - many trade customers sell our entire range.
Whichever supplements you choose to sell, you can rest assured that they are of the highest quality, made with the best available ingredients and manufactured in the UK. Unlike many other supplement manufacturers, we avoid the use of artificial colourings, additives, preservatives, fillers, binders and excipients. Our goal is always to keep the natural ingredients as close to 'food form' as possible, to promote maximum absorption and utilisation by the body. This often means that lower daily intake is required, as the products are more effective than their synthetic counterparts so often found on the high-street.
Full product information and pricing is available following registration - a free, quick and easy process.
Start your own brand
Some trade customers prefer to resell our supplements under our Specialist Supplements branding, but most choose to use their own labels (our white label / private label option). This is because there are a number of benefits of private labelling. For example, it offer resellers control over factors like:
- Pricing: If you sell under our labels, you will obviously be subject to price comparisons by your customers against other resellers of the same products. By contrast, if you create your own range of products with our Own Label service, you will have products (and perhaps product names) that are unique to you and your business. This means you can set your own resale prices without fears over same-brand price comparisons - bigger profit margins for you!
- Package design (branding): For a small one-off fee, our Own Label team will work with you to design labels that best suit the 'brand' that you are hoping to build for your product range. You can personalise the logo, colours, imagery, product names and contact details to create your very own product range - one that fits with the feel and ethos of your business and helps customers to remember you. Once created, your labels are then printed free of charge for all future orders placed with us!
- Customer loyalty: Attractive private label brands are better able to create increased sales opportunities for resellers. The customisation and personalisation of product labels (including logos, imagery, tag lines and contact details etc) can personalise a customer's shopping experience, appeal to a specific target market and keep people coming back to your website or shop, thereby leading to a higher level of customer loyalty.
Sell online, through a store or on a mobile basis
As one of our resellers, you have complete freedom and flexibility In terms of where you sell our supplements - through a shop, face-to-face or online through your own website or other sales platforms (like Amazon and eBay).
Online retail arguably offers the greatest income potential, as it allows you to keep your overheads low while accessing the highest number of prospective customers.
If you are not sure how to set up an eCommerce website, or simply don't have the time to do it yourself, we can build one for you for a very reasonable price! Even better, it will come preloaded with product descriptions and meta tags, so that you are ready to get selling straight away!
Choose a reliable, convenient and affordable fulfilment solution
If you are new to selling supplements, you will need to think about some of the logistics. For example, if you choose to buy in bulk, where are you going to store all of your stock? Who is going to label, pack and post out your orders?
Before you go out and rent storage space, hire extra staff and purchase costly packing materials, consider this: we offer a FREE, convenient, efficient and reliable fulfilment solution - our dropship service. You sell, we ship - it's as simple as that. When you receive orders from your customers, you simply pass their details onto us through your trade account online and we send the products out for you. All you pay is the postage.
Orders are usually dispatched within 1 - 2 working days and we never include any Specialist Supplements literature, so your customers will think the orders have directly from you! That way, your hard-earned customer loyalty is protected.
As well as saving you time and money on having to undertake the fulfilment yourself or hire an expensive fulfilment house, the dropshipping option also helps with cashflow - you don't have to purchase stock in advance of making your own sales.
So there you have it, everything you need to start selling supplements with minimal risk and financial outlay. Explore the other information pages of this website to find out more about the various services mentioned above, or register now to get selling!
Registration is free, quick and easy - accounts are normally activated within 24 hours. You will then have full access to the private areas of this members-only website, including full product specifications, trade prices (including discount structure) and reseller resources.
We look forward to working with you, and don't forget to connect to us on LinkedIn and Google Plus for regular trade updates.
