Hottest natural health trends in 2014!

Posted by in Healthcare Industry Trends on January 07, 2014 . .

Make sure that you are at the forefront of your market this year, maximising your income potential, growing your business and expanding your customer base, by keeping your finger on the pulse of the booming natural health industry!

We have a brand new "Trends" alert section in our blog, where we will reveal what's hot and what's not amongst discerning health-conscious consumers. By keeping you up-to-date on latest product innovations, scientific discoveries and corresponding levels of retail demand in the industry, you can focus your efforts on money-making product lines (rather than wasting your time and resources on temporary fads that won't last the month).

As you probably already know if you are one of our registered trade customers, we constantly improve and expand our food supplements and health foods product range in line with latest trends and legislation. This ensures that the products you purchase are always cutting-edge and up-to-date with new scientific advances and discoveries in the natural health and nutrition sectors, as well as consumer demand.

1. Alkalise, alkalise, alkalise!

If you only make one change to your product range or business strategy this year, make sure it's to focus more on helping your customers to alkalise their bodies.

Alkalising is the hot new "buzz word" at the moment, but this is not a passing fad. Like cleansing and detoxing, alkalising is here to stay - and its popularity will only increase as a better understanding of what it is and why it is important starts to pervade the wider public consciousness.

Although the natural health industry has expounded the benefits of an alkaline blood pH for years, it is only now starting to be reflected in retail sales of food form supplements, health foods, vitamins and minerals. Even if people don't quite yet understand what alkalising means, they are quickly starting to recognise that health products like green shakes, antioxidants and superfoods can have a cleansing, nourishing and otherwise beneficial effect on the body and should therefore form part of their daily routine.

Why is this good news for you? Well, the fact that alkalising is the next big thing provides you with the perfect opportunity to:

  •    help your customers to achieve their health goals for the long-term
  •    and boost your sales!

Cash in on this growing awareness by offering your clients your own branded range of alkalising products that they can't readily find on the high-street!

And keep an eye out for our fantastic new alkalising supplement coming soon - Sea & Soil is an organic alkalising, cleansing and detox formula, which combines the best of nutrient-dense foods from both the sea and Earth’s soil. The ingredients that have been blended in these high-potency iodine-rich capsules include: Seagreens® food approved seaweed (Ascophyllum nodosum and Fucus vesiculosus), artichoke, chlorella, green tea leaf, spirulina, rhubarb and cayenne. This is going to be a BIG seller!

2. Friendly bacteria (wholesale probiotics)

The natural health industry is no stranger to the popularity of friendly bacteria (probiotics). First there were the mass-market drinks and probiotic yoghurts, then (as popularity increased) came the potent capsule form, and 2013 was arguably the year of the probiotic supplement.

This level of demand shows no signs of abating in 2014. In fact, with the increase in digestive disorders (like Irritable Bowel Syndrome (IBS)), allergies, intolerances and sensitivities, demand is only set to keep growing.

One of the main reasons why probiotics are likely to remain at centre stage this year (aside from the comprehensive media coverage) is the revival of an ancient recipe for the superfood kefir. Renowned for its variety of amazing health benefits, kefir is a fermented milk drink said to do everything from eliminating constipation and reducing allergies, to enhancing digestion and boosting the immune system.

If you are thinking "but we don't sell kefir, how does this help us", start thinking outside the box. All advertising is good advertising - anything that raises awareness of the benefits of probiotics will only help to increase your sales. What's more, you can offer your customers an even better alternative.

Our wholesale own label probiotic supplements are not only practitioner strength (up to 20 billion organisms per capsule), they provide friendly bacteria without the dairy, sugar and calories found in kefir and probiotic yoghurts / drinks. This is great news for slimmers, or people who have digestive complaints, dairy allergies or intolerances.

3. Green shakes

"Eat your greens" is an age-old adage, but the drive to get people to eat more plant foods and leafy greens is gaining momentum. No longer is it just about eating vegetables to get your basic RDA of vitamins and minerals; increasingly health-conscious individuals are now actively seeking out high quality sources of:

  • antioxidants
  • powerful phyto-nutrients (such as chlorophyll)
  • complete plant protein
  • natural enzymes.

Experts agree that, as a nation, we should be consuming less red meat. And this ties in with the trend towards alkalising too (see above), as red meat and dairy are at the top of the acid-forming list! This makes natural whole foods the healthy person's alternative.

You may say that this has long been the case for vegetarians and vegans, but expect the veggie trend to go into overdrive in 2014 as scientists reveal further benefits of a plant-based diet and authors continue to bombard their audiences with books on how and why to live a meat-free and dairy-free life.

Of course, one of the main obstacles to eating a greener diet cited by most people is time - they just don't want to spend hours shopping in organic farmers' markets and then preparing the food at home. This has led to a corresponding increase in sales of quick and easy-to-prepare green meal replacements and protein powders (particularly those containing wheatgrass, hemp and pea). No muss, no fuss.

We have a comprehensive range of wholesale vegetarian and vegan supplements, dairy-free supplements and green shakes (including complete protein shakes and organic superfood blends). Register now to view.

4. Healthy weight loss

As ever, the weight loss industry continues to grow - no pun intended. Likewise, the natural weight loss industry. In fact, more and more people are seeking out natural approaches to weight loss in light of growing awareness about the dangers of drugs and synthetic chemicals.

The key to standing out from your competitors in 2014 is offering them high quality natural products and focussing on niche markets, as well as offering your slimming customers a solution that works holistically and achieves results for the long-term.

By niche markets, we are talking about slimmers who are:

  • coeliacs
  • diabetics
  • dairy intolerant
  • gluten intolerant
  • suffering with digestive complaints
  • suffering with poor immunity
  • suffering with hormonal imbalance
  • vegetarians or vegans
  • etc.

Very few wholesale weight loss supplements out there work by targetting multiple issues at the same time, using natural herbals and nutrient-dense whole food ingredients. This is an important distinction and unique selling point, because these additional health factors can actually have an important bearing on weight loss itself.

For example, your customers may previously have failed in their weight loss efforts as a result of an undiagnosed digestive disorder or intolerance. By tackling all aspects of their health, through a combination of nutritious food supplements and specialist weight management supplements, you can help them to achieve their goals in a faster time.

Create your own brand of specialist diet foods, daily shakes and cutting-edge weight management supplements with our help. Dairy-free and gluten-free meal replacements and protein powders were absolutely massive in 2013 and the market is set to continue expanding in 2014. Register to browse these best-selling ranges.

Here's to a prosperous 2014! We look forward to working with you, and don't forget to connect to us on LinkedIn and for regular trade updates.

Tags: trends, 2014, earn extra income, boost profits, consumer demand Last update: January 07, 2014