What are private label supplements?
Private label supplements (sometimes referred to as "own label supplements") are health supplements, vitamins and minerals, health foods etc, that have been manufactured by one company - e.g. Specialist Supplements Ltd - and then re-sold by another company - e.g. you - under their own branding.
In other words...
- We make the products and sell them to you at trade prices.
- You sell the products on (at retail prices), under your own personalised labels.
- The difference is your profit margin.
You might be asking yourself, why do it this way? What are the benefits.
The main reason why so many entrepreneurs opt for private label supplements is because it is the quickest and easiest way to start your own supplements brand.
Instead of having to concern yourself with product formulation, legal compliance issues, minimum manufacture run expenses, packaging, shelf life, stock storage, inventory and other logistical aspects of bringing a new product to market, this has all already been done for you.
You simply pick and choose from ready to sell, quality assured products and apply your own branding.
While we handle the manufacturing side of things, you are able to focus all your time and energy on simply marketing the products and making sales.
And because you are selling under branding that is unique to your business, you have the flexibility to price your products at the level you wish (often offering much higher profit margins, because there is less scope for direct product price comparisons by consumers).
This enables you to compete against leading brands, whilst protecting your margins, increasing your profits and promoting re-orders and customer loyalty. The labels feature your product names and your contact details, so your hard-earned customers keep coming back to you.
How do I start my own brand?
With our help, it couldn't be easier.
What do I do?
We will guide you through the private label setup process, step-by-step - it’s very simple, as we do most of the work!
- purchase our Own Label service, pick a design template or supply your own artwork
- complete a short questionnaire (where you give the information we need to personalise your labels)
- we create your labels and, if required, images of your private label products (3D renders).
And that's it - you could have your very own brand of supplements, ready to get selling immediately. What's more, you don't have to lay out a penny on stock if you don't want to, before making your own sales.
We have no minimum product orders.
How much will it cost?
For a small one-off fee, we will set up and/or design your personalised labels for the products you wish to re-sell from our range. Our label printing is FREE for life. We will even dropship private label orders at no extra cost, i.e. send products out directly to your customers with your labels, so that they think the order has come from you - otherwise known as direct dispatch.
There are two Own Label setup packages available to registered customers:
1. Own Label setup only: This includes the set up of your own labels for all products in our current range (but with no pot images) OR
2. Own Label bundle: This includes the set up of your own labels for all products in our current range PLUS pot images (i.e. 3D renders of your own label products, that you can use on your website, other sales platforms, marketing materials, social media etc...).
Pricing is available to registered customers. Click here to create an account.
How long will it take?
Our turnaround time for private label setup is very fast.
A lot will depend on you and how quickly you provide us with the required information and approvals, but once you have completed our questionnaire, we will send you a design proof within 1 - 2 working days. Following your approval, completion will normally take between 3 - 5 working days (sibject to workload).
What this means in practice, is that you could have your own range of supplements up and running in less than a week.
What is private label dropshipping?
As mentioned above, we can send your orders out to your customers for you. This method of direct dispatch order fulfilment is called "supplements dropshipping".
Unlike many other supplements wholesalers and fulfilment houses, we don't charge an administration fee for this service; nor do we stipulate minimum orders, cross range restrictions or any other contractual obligations.
- Your customer places an order with you (e.g. through your website or other sales platform).
- You place the corresponding order with us (through your secure private trade account).
- We ship the products out to your customer, with your labels (no Specialist Supplements branding or literature is included). You can even include personalised delivery notes and order messages.
All you pay is the trade price of the products, plus shipping (as if you were posting the items out yourself).
Our supplements dropship service is incredibly popular with our resellers, as it offers a fast, efficient and reliable fulfilment solution, PLUS it's great for cash flow - you don't need to order stock in bulk or before you make your own sales.
What should I do next?
All you need to do to get started is create a trade account with us. It is free, quick and easy to register. Complete a brief form and you should be approved within 24 hours.
You will then have full access to details of our products and services.