Google have rolled out another update to their search algorithm. Building on recent changes, 'Panda 4.1' aims to identify websites with low quality content more precisely. This will have an impact on all websites.
What does this mean for you?
The result of this could mean small and medium sized sites with high quality content seeing a welcome increase in rankings. Websites with thin or poor quality content (or simply a lack of content entirely) will see a drop in rankings. Google estimate that 3-5% of search queries will be affected by this latest update.
Once again, the emphasis is on quality of content - if your website has high quality, unique, keyword-rich content, that is regularly updated and is relevant to your market, then you are heading in the right direction towards increased traffic and higher search engine rankings.
What can I do to improve my content?
- Use relevant content that is written by experts. Google use the quality level of an article to determine whether it is authoritative and trustworthy.
- Avoid duplicate content. It goes without saying that if you are copying content from another site it lowers the trustworthiness of your website, and will likely result in it being penalised.
- Regularly update your content. It is not as easy as just writing one article - you need to regularly update and add new content, to keep your website relevant. A good rule of thumb is every 1 - 2 weeks.
- Link within your content to other respected sources. This helps to show that you are providing geniunely helpful information, and also has the benefit of encouraging authoritative backlinks from other website.
- Encourage your customers to leave reviews. Whether on your product pages, on Facebook, Google Plus or any other channel, having a good reputation is key. These positive social 'signals' can help to let search engines know that your site is popular and respected.
What can we do to help?
We have years' of industry experience and know what people are searching for. Writing articles can be time-consuming and difficult, particularly if you are not an expert on the chosen subject-matter. However, we can write with authority on numerous health topics, as well as about our products.
To help you out with one or two articles, we offer a bespoke web page content writing service. However, if you are looking for high quality, relevant content on a regular basis, then consider our Trade Member PLUS and Trade Member ELITE memberships. These great monthly packages include the supply of 2 ready-to-go articles a month (related to the natural health industry and supplements), alongside a 25% discount off our marketing services!
You can then re-work these articles for your own purposes and use them on your website or blog, or even in email campaigns or other advertising materials. Over time, you will quickly accumulate a great number of high quality articles that support a good page ranking and help to drive traffic to your site.
We look forward to working with you, and don't forget to connect to us on LinkedIn and Google Plus for regular trade updates.
