Choosing the Right Strategy for Your Brand
If you're starting a supplement brand in the UK, you'll hear these two terms often. Choosing the right one can mean the difference between launching in 48 hours or waiting 3 months.
| Feature | White Label (Own Label) | Private Label (Bespoke) |
|---|---|---|
| Time to Market | 48 - 72 Hours | 8 - 12 Weeks |
| Minimum Order | None (or very low) | Usually 5,000+ units |
| Formulation | Pre-formulated, proven quality | Custom, unique to you |
| Initial Cost | Low / Accessible | High Investment |
For most new entrepreneurs, White Label (what we call our "Own Label" service) is the best choice. It allows you to sell high-quality, UK-manufactured products under your brand name without the risk of massive upfront stock costs.
Access our full catalog of pre-formulated, high-potency supplements ready for your logo.
Register for Trade AccessWe've been doing this for 30 years. Our "Simple 3-Step Process" takes the headache out of branding. You choose the products, we design and apply your labels, and you start selling.