Social Media Set-Up
Product Code: SOCIALSETUP1
Reward Points: 25
Availability: In Stock
If you are serious about making your health supplements business a success, a social media presence is now a must - both in marketing terms and to give customers the impression of a modern business. What's more, search engines now use data from social sites in order to determine how high to rank your website.
Not sure how to get started with social media, but don't want to miss out on the numerous benefits? Let us do the hard work for you! We can set up accounts for any or all of the following social media platforms:
Please note: The fee applies to one account set-up only. For multiple accounts to be set up, update the quantity you add to the cart accordingly. Please then specify in the comments field at checkout which account(s) you require.
Why social media is important for your business
Social media networks may have been a novelty five years ago, but today their importance in a marketing context is no longer debated.
In Social Media Examiner’s 2013 End of Year Report, it was confirmed that marketers 'in the know' now place a very high value on social media marketing. In fact 86% of marketers stated that social media is important for their business and 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
Some of the many definitive benefits of social media marketing are listed below:
- Increased company / range exposure
- Higher website traffic
- Promotes customer loyalty
- Builds a brand 'community'
- Generates leads
- Improves search ranking
- Reduces marketing expenses
- Boosts sales
- Promotes brand information 'sharing'
- Provides valuable marketplace / customer base insights.
Social media can make the difference between success and failure
It’s clear that the role of social media will only continue to grow in terms of consumer influence for the foreseeable future. Marketers, business owners and online retailers now have the ability to easily reach out and communicate on a personal level with their target audience on a daily basis, and in a cost-effective way. This is a 'game changer' for retailers, and a social media presence can mean the difference between business success and failure.
Some interesting facts and statistics
Here are some interesting statistics about the different social media platforms:
Facebook is still the leading social media network and continues to grow. It now has 1.26 billion users; it averages 1.23 billion monthly active users; and it averages 945 million monthly active mobile users.
Google+ is now the second largest social network at just over 50%, with Facebook still dominating at 70%. One of the main reasons for its success is most likely to do with the fact that a Google+ account is mandatory whenever a person creates a new Gmail account. What's more, no other social network has Google’s web assets leverage. This makes Google+ an essential part of any business's marketing strategy, not least because it now has a major impact on search engine results for your website.
YouTube is more popular than TV! For example, in the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is undergoing a decline, while online consumption of video is on the incline. Smart businesses and brands have taken advantage of this trend by creating their own 'channels' and producing regular marketing campaigns through promotional videos.
Pinterest and Tumblr
Pinterest is the fastest-growing social network right now. A consumer appetite for visuals on the web is arguably what is driving the rise of both Pinterest and Tumblr, which have enjoyed growth rates of 88% and 74% respectively over the last 12 months. Pinterest is also one of the leading referral sources for organic traffic, which is good for high search rankings.
With a billion tweets every two days, Twitter offers brands new ways to connect with consumers. Most companies are still experimenting with Twitter, but it is fast becoming an indispensable platform for marketing. It's amazing how much marketing can be done in just 140 characters - tweet about your product launch campaigns, news or special offers!
So many platforms, so litte time!
Everyone has time constraints, so it is important to focus on the social media platforms that best suit your business and are mostly likely to help you achieve your business goals, i.e. increase site traffic, boost sales, generate greater visibility, promote sharing etc.
Once you have picked the best platforms for you and your business, integrate! Social media is not an end unto itself. It MUST work hand-in-hand with all your other marketing initiatives and, of course, email marketing and blogging are key! It is this type of content that is most likely to be shared through social media channels.
And lastly, make sure that your website, blog and email newsletters include social “share” buttons for people to easily share your content on all their social networks!
Important points to note:
- Once you have made your purchase, our Marketing team will be in touch within 1 - 2 business days.
- The fee applies to one account set-up only. For multiple accounts to be set up, update the quantity you add to the cart accordingly. Please then specify in the comments field at checkout which account(s) you require.
- Facebook accounts require you to have a pre-existing personal account. You can quickly set one up by visiting facebook.com first. You will then need to follow the links to Create a Page for a business, at the bottom of the screen. Once complete, you should then supply us with your access details.
- Google+ and YouTube accounts require you to have a Gmail account.
- Once the account(s) are set up, Specialist Supplements has no further role - the accounts are handed over to you and you have full control over and management of them.
If you have any queries regarding this service, please contact our Marketing team here.